"The staff at Lion Associates are extremely attentive and respond to our needs with immediacy - I always feel as though I have their undivided attention."
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Cheryl Provost, Regional Sales Manager,
CeramOptec
The staff at Lion Associates are always responsive to our editorial requests. They are well-informed and diligent about getting their clients published in our magazines. It's a pleasure working with Lion Associates, and we can always count on them to give us something interesting and informative. More importantly, our time is never wasted with irrelevant PR or article suggestions. They know their clients well and match them to magazines like ours accordingly.’
- Warren Clark, Publishing Director & Group Editor, Europa Science, Ltd.
Lion Associates is in constant touch with our editorial department providing current information on their clients within the photonics markets. As publishing technical media, it's always a pleasure for us to work with a team that understands our processes, and how we interact with our target groups.
- Johannes Kuppe, Editor-in-Chief, Photonik
"Lion Associates continually seeks out editorial opportunities for us and works with the magazines reps to get us the most for our money. We can't ask for more!"
- Gregory Pangburn, CFO, Imperx
“Lion Advertising is a professional business partner in every aspect. They are extremely knowledgeable of their clients’ needs, which translates into effective marketing programs. They truly are an extension of your business, and a true partner.”
Diane Donnelly, Regional Sales Manager, Pennwell Publications
Our Services
Lion Associates specializes in integrating traditional marketing with the tools of the internet. We provide marketing, public relations, and interactive marketing services for the ENGINEERING, SCIENCE and MANUFACTURING markets.
In today's media-saturated business environment, you need the firepower that only experienced media professionals can offer. Lion Associates creates the wave of media attention organizations need to build credibility, inform the public, improve community and investor relations, and increase revenues. Media relations services include media planning and media negotiations.
Lion Associates Toolkit
Marketing: The belief that our clients want demonstrable results from their marketing campaigns has been our driving force from day one. We are highly experienced in the design, management and implementation of marketing campaigns and professional events that deliver rapid and measurable business results. Marketing services include market planning and market research.
SERVICES- Media Relations
- Strategic Market Planning
- Competitive Analysis
- Surveys
- Trade Show Support
- Video
- Direct Mail
- Lead Generation
- Branding
Public Relations: It takes skill, hard work, and experience to create an effective public relations program. Lion Associates has a team with broad experience and the skills needed to successfully plan and implement your public relations program.
TACTICS- Product Launches
- Press Events: Press event at Vision Stuttgart
- Editorial Visits
- Articles
- News Releases
Technical Writing: Engineers - they're the oxygen in the lungs of every technology company. They also speak their own languages and have their own unique identity. At Lion Associates, our strength lies in our knowledge of technology companies and their business customers, from the research & development phase through customer sales and every step in between. Our writers are specialists who apply their own engineering backgrounds, work experience and education to your needs.
CATEGORIES- Technical Articles
- Trend Articles
- White Papers
- Press Releases
- Webcast Presentations
- Application Notes
Interactive Media:
Interactive media makes use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging and social media marketing. Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public, customers and prospects. Lion Associates incorporates all forms of Internet media communications in their service. It is not limited to online press releases and bloggers, but instead utilizes every element of building relationships while maintaining the significance of the spoken word.
CHANNELS- Website Design
- Search Engine Optimization
- Pay-per-click Campaigns
- Online banners (Flash, Animated Gif)
- Smart Phone Technologies (QR Codes)
- Digital Video
- Social Media Marketing
Social Media: Creating a social media strategy is about engaging with your customers, creating two-way conversations, and leveraging influence over a customer action. We will create a stategic plan and implementation for integrating the appropriate social media outlets into your marketing program. We also teach you how to monitor your social media efforts.
APPROACHES- Defining a strategy
- Implementation
- Videos
- Podcasts
Advertising/Print Media/Design Services: Advertising builds brand awareness and product preference. For each of our clients, Lion Associates delivers results by bringing the benefits of strategy, creativity, and technology experience. Advertising services include competitive analysis, design, advertising concepts, and development.