Our Services

Lion Associates has the experience and expertise to help industrial companies generate return on investment by choosing and implementing the right industrial internet marketing and industrial marketing technology programs.

Online Surveys

Successful corporations budget money every year to conduct web-based surveys to assess and improve customer satisfaction with their products and services. With this in mind, Lion Associates offers full-featured, customizable web surveys. Each survey is as complex or as simple as the client wants.

Custom Survey Design
Select from over a dozen types of questions (multiple choice, rating scales, drop-down menus, and more). Powerful options allow you to require answers to any question, control the flow with custom skip logic, and even randomize answer choices to eliminate bias. The color, size, and style of any element in your survey can be customized as well as the addition of logos and images. Sample: Product Experience Survey

Survey Launch
Lion will distribute your survey with a variety of options, including an automated email invitation to maximize returns and reminders to those who did not respond to the invitation. An automatic email alert can be set up to receive a specific response to a question from the respondent. Surveys can be set up to manage respondent anonymity and control duplicate responses or they can capture email addresses and other data.

Survey Reporting
Lion Associates will provide the client with customized response reports, including summary and individual reports, filtering and crosstabs, answer labels and varied statistical quantities.
Sample: Online Survey Report

View summary reports in a convenient format on every survey as well as each individual response in full. View summary graphs on questions with predefined answer options, and summary lists of text answers for all other questions. All reports can be customized with your logo, etc.
Advanced filtering is offered to display only specific survey data defined by your criteria and cross tabs can be set up to compare survey responses based on different respondent groups.
Survey reports can be exported to PDF, MS Excel, CSV file, SPSS or a PowerPoint presentation.

Technical Articles/White Papers

Technical Articles - Lion Associates' team of technical writers and experts will create full featured articles, tech briefs, and application notes. Lion will research article opportunities, develop story ideas, and pitch abstract to editors. After securing commitment from the editor, Lion's team works with client from first draft to publication providing all research and writing necessary to complete the project. Samples: Technical Articles

Commercial White Papers are used to educate customers, collect leads and help people make decisions. As a marketing tool, white papers are designed to promote a specific company's solutions and products as it relates to the issue or topic examined.

Lion Associates carefully crafts white papers focusing on the needs of the reader rather than the specific solution suggested by the paper's sponsor. Typical content for a white paper might be:

Market Drivers
Problem Development
Historical Overviews
Generic introduction to the solution
Benefits
What to look for in an ideal solution

Press Releases

Press releases are an important part of the marketing/communications effort. They communicate the latest news about your company and its products to the media. Lion's team of engineers, physicists and writers expertly craft a tight, well-written release that editors can easily scan for newsworthiness and pickup.

Publications solicit new product releases because their readers are interested in the latest product developments in their industry. If you have a new product, you need to write a release. Press releases complement any advertising campaign by keeping your name in front of your market every time you launch a new product.

Lion Associates has long established relationships with editors from major industry publications as well as a comprehensive list of editors and journalists for news release distribution. Samples: Press Releases

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Web Site Design & Development

Lion Associates is well versed in the key technologies that drive Internet business. We special in web solutions for industrial and manufacturing markets and service organizations selling in the B2B markets.

Site concept, planning and design
Navigation
Creative & content management
Site re-engineering and content updates
e-Commerce
Online catalogs
Database development & integration

Webcasts

Webcasting is the ideal tool for communicating complex information across geographical boundaries. Lion Associates, with its affiliated partners, can help you reach target audiences in a live or on-demand format. Lion's webcasting solutions combine advanced, quality streaming technology with the simplicity of experienced professionals handling any or all of the technical elements for you.

Online Seminars - bring the knowledge of experts to a global audience
Brand Promotion - Extend the reach of your company's message worldwide
Reduce travel costs
Increase marketing visibility

Product Launches

Before launching new products into the marketplace, it is crucial that a comprehensive launch plan is developed that clearly identifies revenue and sales goals. Lion Associates will help you to target the right audience and create a sales strategy to meet your goals. We know how to generate excitement and anticipation about the launch of your new products or relaunch of existing products by building awareness and generating media coverage.

Trade Show Support

Lion Associates will professionally and efficiently handle all of your trade show details -- from design and production to setting up press events and editorial visits. We have the resources and understanding of the complexities involved in trade show design and production to simplify your planning responsibilities and ensure that your company will "steal the show."

Press Events

Press conferences are typically organized to report "breaking news," for example, a new product that will change the industry. Press briefings are a little less formal, can take the form of a breakfast or luncheon, and have less emphasis on "breaking news." Press briefings are a good way to consolidate efforts and allow several reporters and/or editors to speak with your experts or representatives at the same time.

SEO & Competitive Analysis

Lion Associates partners with experts in search engine optimization to bring the client optimal results from their website.

Site evaluation service - preliminary search engine ranking report
Keyword phrase analysis & selection
Web site optimization
Monthly position reporting, analysis & improvements
Site announcement program
Search engine & online directory registration